3D Product Configurator

This 3D product configurator supports HP’s hybrid work marketing strategy: Users explore various work and life scenarios and discover suitable HP products for their individual needs. The focus is on personas in typical work environments – from the office to on the go. A customized selection of technology can be put together for each scenario.
The special added value lies in the WebXR-based network function: Product setups are shared by simply sending a link. Other users open this link and experience the configuration immediately – in the browser or with a VR headset.

The unique selling proposition: Multiple users meet simultaneously in this virtual product environment and explore HP solutions together. They interactively test work scenarios and experience hybrid work as a collaborative experience. This immersive collaboration in the browser and VR is not offered by a classic 3D product configurator. Via AR, individual users project their chosen setups to scale into their own space – here, product consultation, social experience, and WebXR technology merge into an innovative marketing tool.