HP Immersive Experience

We built HP’s Hybrid Work strategy as an interactive virtual showroom. Customers explore multiple work environments—from traditional offices to mobile setups to creative workspaces. Each scenario showcases specific product configurations. Visitors develop clear understanding of their own requirements through hands-on exploration.

The virtual showroom runs browser-based. Desktop users navigate freely through 3D environments. VR headset users experience full immersion. Every visitor explores individual products from all angles and accesses detailed specifications through an integrated content management system. Each environment matches typical use scenarios.

Interactive 3D presentation makes product advantages immediately tangible.

Visitors understand how networked work solutions integrate. What remains abstract in traditional product presentations becomes concrete here.The AR function projects individual HP products at accurate scale into the visitor’s own space. This immersive product experience shares seamlessly via social media—transforming the virtual showroom into an interactive marketing tool that strengthens both customer experience and brand awareness.

We developed this solution as a scalable WebXR application. New products integrate anytime. Work environments adapt flexibly. Content updates through the CMS. A virtual showroom grows with your requirements and remains technologically future-proof.